Tuesday, July 2, 2013

"Made in China" novelty products favored


In this year's trade, the various functions renovation and the designation of a variety of electronic products favored by the buyers of all ages. Many Chinese export enterprises have begun to shift from the "OEM" own brand to independent research and development. The meaning of "Made in China" is changing.

Novelty and many people - this is the biggest highlight of the consumer electronics exhibition in the 113th Canton Fair.

For a long time, "Made in China" have been labeled with low prices and not high quality labels. In the case of the "demographic dividend" disappearing "Made in China" labor advantage is gradually lost. However, in the consumer electronics exhibition of the 113th Canton Fair, the bustling merchants like their various functions renovation, designation a variety of "Made in China" electronic products.

Novelty products favored

50-inch TV screen with the thickness of only 1 cm, is playing on the screen estate model and the villa model placed in the back of the TV, you can see through the screen. The dubbed 3D transparent TV novelty products attract many businessmen eye.

Reporter wear 3D glasses to see the TV picture presented and model the whole picture added together, the backlight behind the TV screen rendering is more colorful. This is a new visual effect. Many merchants can not help putting hand over behind a transparent screen to take pictures.

This innovative consumer electronics exhibition in the 113th Canton Fair is very easy to see that the "novelty" has become a most used word of consumer electronics exhibition.

Without wearing glasses, you would also fancy 3D TV.

In sound exhibition, there are a wide variety of sound sources, but the electro-acoustic Technology Co., Ltd. of Dongguan ear of God attracted many buyers. Senior business manager Chen Cun Ji said, the reduction of the desktop speaker market is affected, but the phone of listening to music becomes more popular, so the speaker on additional features such as Bluetooth connectivity favored by customers of all ages.

Chen Cun Ji said that the company is now putting more emphasis on shape design, functionality, innovation and quality assurance, in order to stimulate more customers to buy. "Although each product research and development needs to put one or two million Yuan, there are 20 to 30 different speaker products every year."

"Made in China" affixed to the new standard

Cheap label "Made in China" torn accompanied by pain. "March and April last year, is the sales season, month sales of 30 million sets of speakers, but this year only a month off of 20 million units." said Chen Cun-Ji, speakers are mainly exported to Europe, America and Southeast Asia, but Europe and the United States market is now atrophy.

From 100th Canton Fair, Chen Cun-Ji each phase shall come, he found more and more exhibitors, the competition heats up.

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