Innovative laser projection LED bicycle lights

According to British network, a British university graduate has invented a new type of bike lights, which can image projected onto a road bike, the road to alert the driver.

LED bicycle lights inventor Emily Brooke studied product design at the University of Brighton. She said he hoped this invention can reduce traffic accidents.

27 -year-old Emily from Bath, in contact with the bus companies, road safety experts and local authorities inspired her.

The invention named Blaze. It uses a laser distance bike in the street in front of the projection of five meters out green LED bicycle lights, thereby eliminating blind spots.

Emily said she had attended a charity organization cycling thought of this idea.

"I was still learning product design, I do graduate work is about urban bike, " she said.

"As part of this design, I studied the relevant data bicycle accident when I rode a bicycle around the Brighton time will think that bus or truck can not see me."

Currently she designed LED bicycle lights cost £ 60. Flashing lights intermittent and continuous illumination modes.

Last year, Emily graduated from the University of Brighton, after obtaining Babson College in Massachusetts, USA (Babson College) entrepreneur scholarships to continue their studies.

In product development, it is precisely at this stage, the birth of a landmark new product --- artillery batteries bike lights.

At that time, most of the lights used on the bike are a candle or oil lamp type style, and when the wind blows it is easy to put out, very inconvenient. Although there are battery-operated lights, but life expectancy is only two to three hours, and very prone to failure, not practical. Therefore, Konosuke keen on design determined to make improvements on the battery type lights.

Thus, Konosuke spent half a year, making dozens of samples, the results can be achieved lighting thirty to forty hours, and innovative style.

However, such an epoch-making product, but no one is willing to underwrite wholesalers. "Take 10000 divergent out, there are always repercussions of it," Konosuke well prepared backs against the wall. Accordance with the prevailing price, these bulbs equivalent to the level of 10,000 yen 5, 6,000, if unsuccessful, workshops will face closure. And this marketing approach can be described as a landmark initiative.

It carries the ultimate fate of the company's real propaganda success, to appreciate the true value of retail products continue to place orders, after two or three months, it reached the level of monthly sales of 2,000.